IMO art is all about experimentation. I mean why not? I never understood why so many artist stick to one style. For branding? Sure, it makes sense because people will become familiar with seeing the same repetitive images over and over and you’ll become known as the go to person for that style but isn’t that boring?
We’re artist not corporate advertisers. Yeah we want and need money but you can still be a business person and a artist at the same time. Its possible to stay true to yourself and make a living.
The industry pressure many artist to conform and scare them from taking risk having original styles.
It hurts the craft because artist are suppose to push culture forward not just focus on branding and marketing solely.